Periodical part 2

The journal New Media & Society has been viewed along with the Journal of Broadcasting & Electronic Media. These journals both discuss issues and development in the mass medium world. Although they discuss some of the same issues, they are very different from each other. New Media & Society is a younger journal than Journal of Broadcasting & Electronic Media.

            A major difference in the two journals is the frequency of the production of the journals. New Media & Society is produced twice as much as the Journal of Broadcasting & Electronic Media. New Media & Society is published eight months out the year. The Journal of Broadcasting & Electronic Media is published quarterly in the months of March, June, September, and December. New Media & Society is published during these months also creating competition. A downfall to only publishing the journal quarterly is that new developments may occur during the months that the journal is not being published. This may turn consumers away because they will become less informed on new technology.

            The journals have completely different outlooks on their journals. The Broadcasting & Electronic Media journal publishes the journal’s cover in color. While the New Media & Society’s cover is in black and white. This coloring feature may attract consumers because the journal will stand out to them. The black and white theme may come off to consumers as boring, dull, or not interesting. This can cause a decrease in subscribers.

            Although the journals have different outlooks they cover some of the same topics in their journals. Some of the topics that are covered in both are new developments in the media, new trends, and new technology in the mass medium world.  They also target the same consumers in the mass medium world. The fact that one is produced more than the other hurts the other one also and the information provide may be more current and useful.

            The last argument being made is about the journals age and how long they have been around. New Media & Society has been published since April of 1999, and is still being published today. The latest journal produced was in February 2011. The Journal of Broadcasting & Electronic Media was first published in September of 1997, which makes it about two years older than New Media & Society. Unfortunately there are no records of it being published since September 2009. This information would recommend that the journal has stopped producing issues.